How to Review Your Clinic’s Google Business Profile for Missing Information
Short answer: Review your Google Business Profile against your clinic's own records: legal and trading name, address, phone, hours (including holidays), categories, services, booking link, photos and description. Correct anything inaccurate or missing, and log every change with the date, so you can see what changed if visibility shifts.
Key takeaways
- Use your own records as the source of truth.
- Check name, address, phone, hours, categories and services.
- Add a booking link and current photos.
- Log every change with a date.
Why does profile completeness matter?
Your Google Business Profile is often the first thing patients see. Missing hours, wrong phone numbers or outdated services frustrate patients and can reduce how often you appear in local results.
Profiles can also be edited by others, so regular reviews catch unwanted changes.
What should you check?
- Name: matches your signage and registration
- Address and service area
- Phone and website
- Regular and holiday hours
- Primary and secondary categories
- Services list and descriptions
- Booking or appointment link
- Photos: current, accurate, permitted
- Q&A and review responses
How does the profile completeness worksheet help?
The profile completeness worksheet checks each field against your authoritative records and includes a change log.
Resource 076 is organized into these sections:
- Check against the clinic's authoritative records
- Change log
Download Resource 076: Profile completeness worksheet →
Frequently asked questions
How often should we review the profile?
Monthly, and before holidays or any change to hours.
Should we add keywords to the business name?
No. Use your real name; keyword stuffing can lead to suspension.
Who should manage the profile?
One owner with backup access, so changes are controlled.
What should you do next?
Download the free profile completeness worksheet and complete it with your team this week.
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Related reading
- Local SEO for Aesthetic Clinics: A Practical Starting Checklist (Resource 075)
- How to Build a Treatment Landing Page With One Clear Next Step (Resource 077)
- How to Coach Booking Conversations Without Making Staff Feel Criticized (Resource 086)
About Aesthetic Intelligence. Aesthetic Intelligence helps aesthetic clinic owners and managers in Canada and the United States find missed revenue and turn it into practical action through strategy, operations systems, front-desk workflows and training. Founded by Chantel Allen, a former clinic COO with more than seven years of operations, AI and business-systems experience in Canadian medical aesthetics and longevity clinics.
Examples in this article are hypothetical. This is general operational guidance, not legal, financial, tax or medical advice. Clinical decisions belong with qualified clinicians, and advertising, privacy and consent requirements vary by province and state.