How to Create a 90-Day Launch Plan for a New Treatment
Short answer: A 90-day launch plan for a new treatment moves through three phases. Days 1–30 cover readiness: training, protocols, pricing, consent and front-desk scripts. Days 31–60 are a controlled launch to suitable existing patients. Days 61–90 evaluate results and refine. A weekly tracker keeps bookings, outcomes and issues visible throughout.
Key takeaways
- Spend the first 30 days on readiness, not promotion.
- Launch first to suitable existing patients.
- Track bookings, patient feedback and issues weekly.
- Evaluate at day 90 and decide what to change.
Why use a 90-day plan?
New treatments often launch with a social post and little else. Staff aren't ready to answer questions, booking slots aren't planned and no one tracks results. A 90-day plan spreads the work out and makes the launch measurable.
It also protects patient experience during the early weeks when processes are new.
What happens in each phase?
- Days 1–30, Readiness: clinical training, protocols, consent, pricing, front-desk explanation, booking setup
- Days 31–60, Controlled launch: invite suitable existing patients, limited capacity, collect feedback
- Days 61–90, Evaluate and refine: review bookings, contribution, feedback and issues; adjust and plan wider marketing
How does the 90-day launch roadmap help?
The roadmap sets out tasks for each 30-day phase and includes a weekly launch tracker.
Resource 045 is organized into these sections:
- Days 1–30, Readiness
- Days 31–60, Controlled launch
- Days 61–90, Evaluate and refine
- Weekly launch tracker
Download Resource 045: 90-day launch roadmap →
Frequently asked questions
Can the plan be shortened?
Yes, if the treatment is similar to existing services and the team is already trained. Don't skip readiness.
Who owns the launch?
Name one owner, usually the clinic manager, with a clinical lead responsible for protocols.
When should paid advertising start?
After the controlled launch shows processes are working, typically in the final phase.
What should you do next?
Download the free 90-day launch roadmap and complete it with your team this week.
Bring your numbers, team and growth plan together.
The Revenue Room by Aesthetic Intelligence combines clinic management tools, customisable dashboards, branded resources and AI-assisted planning in one membership. Model device ROI, treatment profitability and room capacity, then plan campaigns around the opportunities in your clinic.
Monthly expert strategy consulting and a personalised strategy plan help you turn that insight into practical action. $129/month per clinic. One membership. Complete access.
Launching November 2026. Join the free waitlist, no payment today.
Download the resource → · Join the Revenue Room waitlist →
Related reading
- How to Calculate the True Cost of a Device Treatment (Resource 044)
- Why a Device Launch Needs More Than an Instagram Announcement (Resource 046)
- How to Calculate the Cost of Your Clinic Membership Benefits (Resource 055)
About Aesthetic Intelligence. Aesthetic Intelligence helps aesthetic clinic owners and managers in Canada and the United States find missed revenue and turn it into practical action through strategy, operations systems, front-desk workflows and training. Founded by Chantel Allen, a former clinic COO with more than seven years of operations, AI and business-systems experience in Canadian medical aesthetics and longevity clinics.
Examples in this article are hypothetical. This is general operational guidance, not legal, financial, tax or medical advice. Clinical decisions belong with qualified clinicians, and advertising, privacy and consent requirements vary by province and state.